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May 22, 2006

BHF Lifecycle

Who is writing the copy for the British Heart Foundation? I read their advertisement for a charity cycle ride today and got really annoyed. The Link is here , but will probably not endure so here is the offending line:

"From wobbly-wheeled mums
and dads to mountain bikers and bmxers – everyone is taking
part to raise money for life-saving heart research".

Bloody Cheek - I've been a dad for 13 years and I'm not about to start wobbling on my bike any time soon. The seven times Tour De France champion Lance Armstrong is also a dad and I don't think he needs trainer wheels.

Some snotty nosed 19 year old obviously thought this would be amusing. He was wrong.

(It's a good cause, and I'm not telling you not to support it, but this kind of covert ageism really bugs me).

Posted by se71 at May 22, 2006 12:06 PM


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