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October 07, 2005

Charity Begins At Nike

What is it with sporting events and charity?

I've entered the Nike RunLondon 10K race. This is a big event with 30,000 people and should be a lot of fun. It cost me something like £35, and I paid about £65 on a new pair of trainers too (Nike ones). It's a personal goal of mine to get a better time than last year.

So, then what do Nike do - they start spamming my inbox with requests to help London's disadvantaged young people by giving them my hard earned cash.

I've paid for this event, Nike get loads of cash and advertising and sell tons of extra sports gear, and yet they still think they need to impress me that they are a caring company by sending me begging letters for some random charity. I'm not convinced, I know this kind of thing is just a cynical way for them to get some kudos back after all the Asian sweatshop bad publicity trainer manufacturers got in the past.

I'm emailing them back to complain, and to tell them to stop asking me for money, otherwise Asics and Adidas or some other equally deserving corporation will get my business next time.

And don't even get me started on the London Marathon and charity.

Bah - humbug.

Posted by se71 at October 7, 2005 02:11 PM


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