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August 15, 2005

Coldplay - Talk

The new album by Coldplay - X&Y - has a few really good tracks near the beginning, but after about half way it loses steam somewhat and finishes with some very poor efforts. In the middle of the mix though, is a great little song that should make them millions - "Talk".

They've grabbed the riff from Kraftwerk's "Computer Love" and moved it into the rock guitar realm. It sounds really good, and is as addictive in this form as it was originally when done by synth.

So where are the millions going to come from - advertising. Mobile phone operators must be jumping over each other to offer money for this track - here's some of the lyric:

"so you take a picture of something you see
in the future where will i be? "

"Lets talk"

Imagine some fancy whizzy graphics, young photogenic people with cameraphones, this music emphasing the key "Talk" and "Picture" words. How can it fail?

But it doesn't even stop there - Microsoft, Intel and Apple, with their multimedia hats on, will also want a piece of the action. Products like Garageband that allow home users to mix their own music tracks will be nicely served with this snippet from the song

"you could climb a ladder up to the sun
or write a song nobody had sung
or do something that's never been done
do something that's never been done"

Of course I could be wrong. Coldplay wear their eco-warrior carbon-neutral hearts very much on their sleeves. But perhaps donating the money to world debt, and getting a second wind for album sales once this honeymoon period is fading, will persuade them it's the right thing to do.

The only thing that confuses me is why didn't they use one of their own tunes for these lyrics? Krafterk will of course need a large cut of this advertising revenue.

Posted by se71 at August 15, 2005 02:00 PM

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